Customer Testimonial Videos | Michigan Commercial Video Production Services

When it comes to increasing brand trust and awareness, video case studies can be incredibly effective. These videos allow you to show prospective customers how you can provide unique solutions to their problems. The way that they work is by interviewing satisfied customers who discuss the real-life problems they were experiencing and the results that they saw after working with you.

Creating this type of video involves a lot of planning, which is why it’s best to work with a professional production company. Based in Detroit, MI, but helping clients across the United States, MODI specializes in producing corporate case study videos.

Keep reading to learn more about our process, or reach out to us today to schedule a discovery call.

What Are Video Case Studies?

Spotlight the results you’ve driven for clients or collaboration. Case studies are part promotional and part testimonial video.

The MODI Method

At MODI, we’ve developed our own in-house method, which we call the MODI Process. We believe that our method is the most efficient way of producing corporate case study videos. The MODI Process separates the workflow into three specific phases of production: pre-production, film production, and post-production

During the first step of our process, we iron out all of the details. You’ll sit down with our marketing pros and content writers, who will help you determine how to best present your video case study. We’ll also select shooting locations, create a critical shot sheet, devise a video distribution strategy, and work out a schedule that’s convenient for everyone. Once we have all of the details that we need, we’ll start filming.

Next, our film crew and directing team will meet with you on location, as well as the customers who will be filmed for your video. This is our favorite part of our process because it requires collaboration not just from our film and directing team, but also with you, your customers, and all of the other specialists within our organization.

No matter where we’re filming, know that we always prioritize high-quality cinematography. Our goal is the same as yours—to create an engaging video that will captivate and persuade prospective buyers to choose your business.

After filming, our technical, art, and digital editing team takes over to fine-tune every element of your video case study. They’ll make sure that every frame is enhanced for the highest visual impact, while our sound engineers ensure that the audio is crisp and clear. We use an innovative and collaborative editing platform, which makes it easy for you to suggest revisions and leave feedback as the video progresses.

The best part about working with us is that after we create your video, we even provide you with a plan on how to best target your specific audience.

Targeting Your Audience

Corporate case study videos can be produced using several styles/formats. The type of format/style that you need is based on who your target audience is. During phase one of our video case study production process, our marketing professionals will help you plan an effective video funnel/campaign integration strategy.

Campaign Integration

One advantage of case study videos is that they can be used across multiple channels. You can use them on your website, on social media, in your email campaigns, at trade shows and conventions, and more. And, as long as you don’t drastically change or rebrand your business, they’ll always be relevant.

Start Video Case Studies With MODI Today

Video Case Study Examples

Work Hard. Play Hard. | FORD BRONCO

Breathe Better | Pure Ducts

Start Your Video Strategy Journey Today

Let’s jump on a 15 minute phone call to go over what your vision is for your company. These Video Discovery Sessions will tell you everything you need to know about our video production services and how working with MODI can take you to the next level.

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Video Case Studies