Promotional Video

Have you thought about what commercial videography could do for your business? The modern consumer has been conditioned to watch a video before making purchasing decisions, which is why it’s a vitally important part of any effective marketing strategy. Effective commercials can grab your audience’s attention quickly, memorably convey the essential details of your product or service, and finish with a compelling call-to-action.

If you’re considering commercial videography, keep reading to learn more about what it is, and how our team at MODI can help you achieve your goals.

What Is Commercial Videography?

Commercial videos use captivating images and scripting to communicate your brand and marketing message in a short amount of time.

Why Pay for Promotional Video Production?

Maybe, like many people, you’ve wondered why companies would pay a lot of money just for 30- or 60-second ads. The answer is, of course, because they work. You see commercials all the time. Chances are, they’ve influenced you to buy a product or service.

Many modern consumers have short attention spans. Because of this, you have to effectively convey the advantages, function, and purpose of your products or services as quickly as possible, and video is one of the best ways to do just that.

Yes, You Need to Work With a Professional

If you’ve never created a professional commercial before, we cannot emphasize the importance of working with professionals like us. There are a wide array of factors to consider when planning, shooting, and editing a commercial video. When you work with our team at MODI, you never have to worry about timeline delays, budgeting issues, or other mishaps during the process—we’re here with you every step of the way.

The MODI Method

The entire promotional video production process begins with a consultation—you’ll meet with our marketing pros and content writers, who will help you devise and refine your brand message, create a script that best presents your message in a clear and concise manner, and plan your video distribution strategy. Then, our commercial video production team will accompany you to scout locations and plan a filming schedule that works for everyone.

During this stage, our commercial video production and directing team joins you on the set to ensure high-quality cinematography. It takes some time and effort to get it just right, but you’ll have a lot of fun doing it. Plus, you never have to worry about setbacks—our team will always be by your side, ensuring everything runs as smoothly as possible.

Our exceptional editing team will then take over to correct imaging and colors, as well as fine-tune the audio. We also use a shareable platform that allows you to make revision suggestions to the work in progress.

Targeting Your Audience

We know that you want to engage with your target audience. When we sit down with you, we take the time to understand who your target audience is and what your goals are (recruitment, sales, etc.). Then, we take this information and turn it into an effective message that will be at the heart of your video.

Campaign Integration

Part of the reason that promotional videos are so effective is that they can be distributed in so many different ways. You can include them on your website, in social media and email campaigns, in paid and organic search ads, and on YouTube.

Schedule Your Promotional Video Session with MODI