Brand Identity | Video Production Services | MODI

The One Video Every Company Should Have

Your brand identity helps define who you are and why you exist, but in today’s content saturated economy, it’s hard to stand out. Visual media is the best way to capture your target market’s attention. That’s why producing your brand message video is one of the best ways to create strong, authentic ties to your audience when they land on your website whether by organic reach or paid advertising.

If you’re not sure how to create your brand message video, with a clear video strategy behind it, let MODI help you. Based in Detroit, MI, we’re a professional video production company that helps businesses across the United States. Our goal is to make the process of video production more fun and efficient for you, implement a strategy that is going to work, and tell your story in a memorable way.

Here’s an example of recent brand message video we did for an annual construction tech conference event with the goal of increasing attendance for the following year:

Keep reading to learn more about our straightforward process, or contact us today to get started with a free, 15-minute consultation.

The MODI Method

This builds on the video strategy of a brand message video by creating a multi-video strategy that works as a video funnel that channels leads to your website and helps increase sales.

Here’s our three step process to creating your brand message video:

The research and planning phase begins with a consultation; this is where we get to learn more about you and your brand. You’ll then work with our team of friendly and knowledgeable content writers, who will help you establish and deliver a clear message. Our planning team also develops a critical shot sheet, location plan, schedule, and distribution strategy.

This is where you get to shine. We ensure all aspects of cinematography, including the location, lighting/exposure, and composition makes sense for the type of project that you have in mind.

Editing is the final phase, and it ensures that your video is impactful. From color correcting to sound design, we’ll make sure that your brand identity video keeps your audience engaged from start to finish.

Brand Identity & You

Video marketing is important now more than ever. Brand identity videos not only help you build better relationships and connections, but also increase overall customer engagement. Today’s audience tends to lean towards videos simply because they’re used to them. Videos are easier to share on social media and can be more digestible than written content.

How To Know if You’re Ready for Video?

There are three things we look for before starting down the path of video strategy and content creation. If one of these is missing, not to worry, we can still help point you in the right direction but it may mean you’re not quite ready for video.

People Oriented

People connect with people. That’s why we love putting a face to the name of your company and that means for you or your staff to be ready and willing to put yourself on camera to rehumanize your brand and establish a people first identity. Not to worry though, the majority of our clients struggle with being on camera, but that’s what we are here for.

Online Focused

How is your digital footprint? Are you active on social media, have you invested in your web presence? These are critical to the success of your videos. Video is like adding gasoline to the fire that is your online activity. The last thing we want to do is have you invest in a quality video that sits on YouTube and collects digital dust and doesn’t achieve the goals you wanted for your company.

Brand Established

How strong is your brand identity? A quick look at your logo might not be all that’s needed here. A logo redesign is often just a surface level sign of what may need to change underneath. Have you established your core values? Do you understand your “why” as an organization? Messaging is a critical component to have established before starting down the content creation process.

Target Your Audience

We understand how crucial it is to reach the right people. Our team at MODI handles all aspects of your distribution, from website placement to social media. We also help develop email campaigns that get your video in front of the eyes that matter

Brand Identity Examples

Example | Brand Identity Video

Photographer // Brand Message Video

Start Your Video Strategy Journey Today

Let’s jump on a 15 minute phone call to go over what your vision is for your company. These Video Discovery Sessions will tell you everything you need to know about our video production services and how working with MODI can take you to the next level.

Start Your Video Strategy