Ford Accessories of Detroit

To address the first objective, we created a video strategy that focused solely on dealer education. This strategy showed sales teams how they could create a new profit center for their dealership by emphasizing the sale of accessories with each new car. To educate customers, our strategy was simple – create sharable content focused around vehicles that have high-traffic search volume online. These videos engage consumers in a viral manner and showcase the breadth of accessories available for their vehicles as well as the financing options available with the accessories for their new vehicle. Finally, we partnered with the HR and Safety teams to create a library of content that can be used to onboard employees, boost employee safety, and reduce downtime due to workplace accidents; all while saving time and money.

We generated a library of content that is being distributed to dealers across the country to further educate them on the importance of offering accessories to every customer, every time and further illustrate the benefit this model can have in their dealerships. Likewise, we created a library of online content showcasing the accessories offered for specific vehicles and dramatically increased social media traffic in the process. Setting the table for future video strategies to have a larger impact. Finally, our internal training library recaptured time for staff and created a more efficient, safety-conscious workplace with the click of a button.