If you’ve ever asked, “Are we posting enough videos?” You’re not alone.
Most dealership GMs don’t struggle with believing in video anymore. The real confusion is frequency. How often is enough to see results without burning out your team or blowing the budget?
In 2026, the answer isn’t “as much as possible.” It’s as consistent as your dealership can realistically sustain.
And for dealerships competing in areas like Troy, Sterling Heights, Rochester Hills, and Shelby Township, posting frequency can quietly be the difference between staying visible or getting skipped.
The Old Advice Is Broken
For years, marketing advice sounded like this:
“Post every day.”
That advice ignores how dealerships actually operate.
Sales managers are busy. Inventory changes constantly. Staff turnover happens. And no one wants video to become another half-finished initiative that fades out after a few weeks.
In 2026, platforms reward consistency, not volume.
What the Algorithms Actually Care About
Whether it’s YouTube, Facebook, Instagram, or Google search results, platforms look for the same signals:
- Predictable posting patterns
- Steady engagement over time
- Content that keeps viewers watching
- Channels that don’t disappear for weeks at a time
Posting once, then going silent for a month, resets momentum.
Posting consistently, at a moderate pace, builds trust with both algorithms and buyers.
A Realistic Video Cadence for Car Dealerships in 2026
Here’s what works for most dealerships today:
Baseline (Minimum to Stay Relevant)
- 2–4 videos per month
- One video every 7–14 days
- Focused on trust-building and visibility
This level works well for smaller stores or dealerships just getting serious about video.
Growth Mode (Most Common Sweet Spot)
- 4–8 videos per month
- Weekly or semi-weekly posting
- Mix of short-form and longer content
Dealerships in competitive markets like Royal Oak, Warren, and Auburn Hills often land here.
Market Leader Mode (Aggressive, But Strategic)
- 8–12+ videos per month
- Multiple short-form videos weekly
- Strong systems and clear formats
This only works when video is treated as a system and not as a side project.
Why Monthly Beats “Whenever We Have Time”
The biggest mistake dealerships make isn’t posting too little.
It’s posting randomly.
A monthly video strategy creates:
- Clear expectations for your team
- Predictable production schedules
- Easier budgeting
- Better performance tracking
Instead of asking “Should we post a video this week?” The decision is already made.
One Size Doesn’t Fit Every Dealership
A single-point answer doesn’t exist.
Your ideal cadence depends on:
- Store size
- Market competition
- Internal resources
- Sales goals
- Advertising mix
A dealership in Macomb Township doesn’t need the same volume as one fighting for attention in Madison Heights or Pontiac.
The goal isn’t to match competitors, quite opposite the goal is to outlast them.
Consistency Beats Perfection Every Time
Dealerships that win with video in 2026 aren’t the ones chasing trends.
They’re the ones that:
- Show up regularly
- Keep messaging clear
- Build familiarity over time
Buyers don’t remember your best video.
They remember the dealership that kept showing up.
Get a recommended posting cadence customized to your dealership’s size and goals.
We’ll help you define a realistic video schedule you can actually stick to without burning out your team or wasting budget.
Start Your Video Strategy
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