Do you ever wonder what you should say in your videos? What is going to connect most with your customers? One of the best ways to address this issue is finding your target market’s pain points and structuring your message around that.
What is a pain point? It is a specific problem that a customer or client is experiencing. Finding a pain point may be easy, but finding a solution and structuring it the way that is easy to digest may not be quite as simple. We’ve rounded up 3 steps to help you help your customers with their pain points.
Step 1- Problem - When someone asks what you do, how do you respond?
Step 2 - Solution - Giving the solution is all about how you deliver it.
Step 3 - Testimonial - Saying what you do will be established by an outside perspective.
This critical marketing advice comes straight from the book “The One Page Marketing Plan” by Allan Dib.
Get started today on building your future and have a great week!