Modern audiences have become accustomed to acquiring information through video. Studies have actually shown that information retention is much greater when presented through video. If industrial videos are not a part of your existing marketing strategy, you definitely need to reconsider.
Industrial videography focuses on practical demonstrations rather than dramatic and/or emotional presentations. You can use these videos to introduce new products and services, train employees, and create how-tos for customers.
In this article, we’ll cover the three main types of industrial videos, their benefits, and how you can create your own videos.
Types of Video Production
There are three basic industrial videos that you could potentially create: promotional, brand message, and testimonial. Regardless of which type you produce, your video should always accurately and honestly represent your brand.
Let’s start by discussing promotional videos.
Promotional Video
Promotional videos are typically used to introduce a company or organization to their target audience. The purpose is to establish a company as a leader in a particular industry. This type of industrial video should use captivating cinematography to engage the viewer and make them interested in your products and services.
The next type of video is one solely focused on brand messaging.
Brand Message Video
Whether you’re a newly established or seasoned company, a brand video will help you make a great first impression. Unlike a promotional video, you are not focusing on your products and services, but rather who you are. A brand message video allows you to tell the story behind your company and where its future lies. The purpose is to build an emotional connection with your audience and make them care about your company.
If you are an established company, you may also want to consider testimonial videos.
Storytelling Testimonial Videos
Just as good customer reviews drive sales, testimonial videos accomplish the same with authentic storiesprovided by people your audience can see and relate to. They feature real people telling your audience how your brand has helped them and improved their lives. These videos have proven to be one of the most effective ways to boost conversions.
Now that you know the differences between the three main types of industrial videos, let’s talk about their benefits.
Benefits
While there are specific benefits to each type of industrial video, all three can greatly enhance your existing marketing efforts. For example, the most advantageous aspect of video is that it can be distributed through almost any marketing channel. You can use promotional, brand, and testimonial videos on social media, in email campaigns, in your brick-and-mortar location, or at trade shows.
Additionally, video is especially suited for mobile devices where other types of marketing presentations can be awkward and limited. It’s the perfect tool to use at the top of your funnel to lead your customers back to the conversion pages of your site.
Lastly, video content can also help increase your SEO (search engine optimization) efforts. YouTube continues to be one of the most widely searched terms in the United States, which is why search engines like Google have begun to prioritize video content in the SERPs (Search Engine Results Pages). So, adding video content to your existing strategy could potentially help you increase keyword rankings and improve organic traffic to your website.
Create Your Industrial Videos With MODI
When you partner with MODI, your brand is in good hands. We provide industrial videography services to clients across the United States. No matter who you are and what you do, we’re ready to help.
Our marketing and creative experts will be by your side from start to finish. During a discovery call, we can help you determine which industrial video would work best for your vision and message. After that, we’ll create a distribution strategy to cover the widest possible audience. Click here to learn more about our video production services and process, or contact us today to schedule your free discovery session.
Create Your Industrial Videos With MODI
When you partner with MODI, your brand is in good hands. We provide industrial videography services to clients across the United States. No matter who you are and what you do, we’re ready to help.
Our marketing and creative experts will be by your side from start to finish. During a consultation call, we can help you determine which industrial video would work best for your needs and goals. After that, we’ll create a distribution strategy to cover the widest possible audience. Click here to learn more about our video production services and process, or contact us today to schedule your free consultation.