In this exclusive interview featuring Larry Riley, a retired General Manager of two of the largest Ford dealerships in Southwestern Ontario, Larry gives us dynamic insight into the current tactics and tools offered by social media and video marketing.

"Important! — that you get started on the right foot with people that know what they're doing." — Larry Riley


This typical old-style car commercial is impersonal, with Elder Ford branding only at the beginning and ending of this generic pitch.


Personal and approachable, Elder Ford is building its brand with real people telling stories that real people can relate to.


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Alfonso Vultaggio

Sales Consultant

I just want to say thank you to MODI. They make it really simple and easy, and it actually helps a lot with my sales!


MODI goes above and beyond with all of their services. This is truly a GREAT way to market any business during this time of social media world.

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Derek Britton

Sales Consultant

I wasn't really comfortable in front of the camera but they really helped me make these videos the best that they possibly could be. It really helps me push cars over the curb.

Dane Tocco

Business Development Manager

Check out this autoMODI, filmed all on a phone!


No long term contracts to tie you down.

Sell more autos with less marketing money! autoMODI makes it happen!

Get on the road to success or be left in the dust!

Leave your info below and 

we will share our Top 10 Ways for dealerships to adapt.


Phillip Pearson



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Phillip is one of our Co-founders at MODI and is a business video expert when it comes to creating a tangible impact for companies through video. He is a natural when behind the camera and loves helping others feel like a natural in front of the camera. Outside of work, he loves to spend time with family and travel the globe.

Matthew Kleist


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Matthew is one of our Co-Founders at MODI and has a bachelor's in media communications from Lawrence Tech University. He has extensive experience in cinematography and has created a track record of success for multi-million dollar companies. Outside of work he loves to spend time with family and friends and enjoys leading the youth group at his local church.

Andrew White


Project Manager

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Andrew is our detail-oriented project manager at MODI with a Bachelor's of Science in Computer Engineering. He's a creator, problem solver, and outside of work, he's an avid mountain climber. He's a great addition to the team and makes the video process quick and efficient for all of our clients.

Levi Byers

Senior Editor

Anmol Magar


Seth Fischer



Levi is our senior editor who handles our high-end custom projects as well as our client's YouTube channels that have accrued over 470,000+ subscribers. He has pushed out hundreds of videos in the two years with us with a deadline-oriented focus. Outside of work, he continues to push the envelope with on-going education.

Anmol is our go-to editor for all of our subscriptions. He's ideally suited for this because he has a very streamlined yet creative approach to promotional content. Outside of work, Anmol is a musician and leads worship at his local church.

Seth is our editing machine. He is extremely tech-savvy and that helps him solve problems and bring a freshness that he loves to include in each and every video. Outside of work he's lifted his way into the 1,000lbs club and is amped to compete in a future competition. He is an avid Apple fan which can rub some of our team the wrong way at times. All in all, a great guy!


We offer a well-rounded approach to this unpaved road with hands-on training for the entire sales team, monthly visits capturing multiple videos, and the expertise of editing to deliver an effective promo video intended to create multiple engagements and drive traffic to the dealership.

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